Drove eBay's passwordless authentication rollout across web and mobile for 130M+ active users — shipping WebAuthn biometric login, Google One-Tap, and Apple Sign-In. This made eBay one of the first major e-commerce platforms to enable biometrics as first-factor authentication on web browsers. Sign-in completion rates outperformed traditional passwords, especially on mobile.
The Google One-Tap integration alone increased sign-in completion 12% on mobile web and 5% on desktop, doubling overall sign-in volume across both platforms by removing authentication friction for returning users — directly improving conversion and session continuity for buyers and sellers.
Coordinated delivery across InfoSec, Privacy, Compliance, and Risk to ship features compliant with GDPR, CCPA, PSD2, and PCI-DSS across multiple jurisdictions, without slowing the release cadence.
- Reach
- 130M+ active users, web and mobile
- Lift
- +12% mobile web · +5% desktop sign-in completion
- Compliance
- GDPR · CCPA · PSD2 · PCI-DSS
- Standards
- WebAuthn · FIDO 2.0 · OAuth / OIDC